843-249-6563 1012 Sea Mountain Highway, NMB SC 29582 Open Mon-Fri 8-4:30 -Closed for Lunch daily Noon-1pm
-Meet our Staff-
-Our Advisors-
Ray Monroe
Service Director
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Ray Monroe, the Service Director at Cherry Grove Automotive, brings a wealth of expertise amassed over thirty years in the automotive sector. His journey commenced during his childhood, as he cultivated his skills by working on his family's vehicles. This early passion blossomed into a lifelong career, with the last decade being marked by his integral role within the Cherry Grove Automotive team.
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Ray's profound knowledge and hands-on experience render him an indispensable asset to our establishment. His proficiency extends across various makes and models, and he tackles each task with meticulous attention to detail and an unwavering commitment to excellence. Whether diagnosing a noise in the parking lot or swiftly assisting a customer with a bulb replacement before their journey, Ray ensures that every vehicle he services receives top-tier care.
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While Ray has serviced numerous vehicles throughout his career, his dream car, a '67 Ford Econoline, holds a special place in his heart. This iconic van not only reflects his passion for vintage automobiles but also underscores his reverence for automotive craftsmanship and history. At Cherry Grove Automotive, Ray Monroe transcends his role as a technician; he is a dedicated car enthusiast committed to ensuring the optimal performance and safety of your vehicle.
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Robert Eldridge
Service Advisor
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Robert is a seasoned professional in the automotive industry, hailing from Oquawka, Illinois. With an impressive 24 years of experience under his belt, Robert has worn many hats—service advisor, parts advisor, autobody advisor, service manager, and parts manager—making him a well-rounded expert in his field. Throughout his career, he has supervised a myriad of complex repairs, ranging from engine replacements to transmission overhauls, and developed a keen expertise in extended warranties.
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Robert's extensive knowledge and experience have made him a trusted advisor and leader, particularly in his roles with major automotive brands such as Chevrolet, GMC, Chrysler, Dodge, and Jeep. His favorite vehicle, the Oldsmobile, holds a special place in his heart, reflecting his deep appreciation for classic American engineering and design. His passion for automobiles is evident in his meticulous attention to detail and his commitment to delivering exceptional service.
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After moving from Illinois, Robert has continued to leverage his vast expertise to benefit customers and colleagues alike. His dedication to the automotive industry is unwavering, and his ability to navigate the complexities of vehicle repair and maintenance with ease has earned him a stellar reputation. Whether managing a team or advising customers, Robert's friendly and knowledgeable approach ensures that every vehicle he touches receives the highest level of care.
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Harry Weirich
Service Advisor
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Harry from Medina, Ohio, is a seasoned automotive expert with a passion for vehicles that dates back to his teenage years. At just 15, Harry began working on cars, cultivating a deep understanding and love for the mechanical intricacies of automobiles. His early start in the automotive world laid a solid foundation for his future endeavors. Over the years, Harry's expertise and commitment to quality service have allowed him to gain invaluable experience and knowledge in the field.
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Harry's career took a significant leap when he became the proud owner of his own auto repair shop back in Medina, Ohio. His hands-on approach and dedication to customer satisfaction quickly earned him a loyal clientele and a stellar reputation in the community. His business thrived, becoming a go-to destination for reliable and trustworthy vehicle maintenance and repair. After successfully running his own shop, and relocating to South Carolina Harry expanded his horizons by taking on the role of a service writer for major automotive brands. In this capacity, he utilized his extensive technical background to effectively communicate with customers and ensure their vehicles received the best possible care.
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In addition to his professional achievements, Harry is also an avid motorcycle enthusiast. This passion for two-wheeled machines complements his automotive expertise, showcasing his versatility and love for all things mechanical. Whether it's cruising down scenic routes or tinkering with motorcycle engines, Harry’s enthusiasm for motorcycles is evident and infectious. His journey from a young car enthusiast to a respected figure in the automotive industry is a testament to his dedication, skill, and unwavering passion for vehicles.
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Tim Gilmond
Service Advisor
Tim, a seasoned professional hailing from Winooski, Vermont, boasts an impressive 49-year career in the automotive industry, excelling on both the service side as well as sales. His extensive experience and dedication have earned him a reputation as a trusted and knowledgeable expert in the field. Tim's passion for automobiles is evident in his commitment to providing top-notch service and ensuring customer satisfaction. Over the decades, he has witnessed the evolution of the automotive industry and has adapted to its ever-changing landscape with grace and expertise.
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Among the many vehicles he has encountered, the Toyota Sequoia holds a special place in Tim's heart. Its reliability, durability, and versatility resonate with his professional values and personal preferences. Tim praises the Sequoia for its robust performance, spacious interior, and advanced safety features, making it an ideal choice for families and adventurers alike. His enthusiasm for this particular model is a testament to his keen eye for quality and his deep understanding of what makes a vehicle truly exceptional.
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Outside of his professional life, Tim is known for his friendly demeanor and his “hilarious” dad jokes that he insists on sharing with others. Whether planning his next cruise or coming up with his next dad joke, Tim's commitment to excellence and his genuine care for people shine through. Tim's journey is a true reflection of a lifelong passion for cars and a dedication to serving his community
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Carrie Rockenstein
Director of Marketing & Business Development.
Social Media Manager.
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Carrie, a dynamic professional originally from Los Angeles, California, made a life-changing move to Pittsburgh, Pennsylvania in 2010. With an extensive background in the automotive industry, her career spans various roles including business development, internet sales, floor sales, and management. Driven by a desire to broaden her expertise, Carrie joined Cherry Grove Automotive to gain experience on the fixed operations side. She began her journey there as a service advisor and through her dedication and adept skill set, she ascended to the position of Director of Marketing and Business Development, as well as Social Media Manager.
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Carrie's impressive resume includes working with major automotive brands like Honda and Chevrolet, where she honed her knowledge and cultivated a passion for the industry. Her favorite vehicles are a testament to her appreciation for automotive history and craftsmanship, with a particular fondness for the 1970s Chevrolet C10 and 1960s Lincoln models. This enthusiasm for classic cars is matched by her love for connecting with people and fostering relationships within the community.
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Beyond her professional achievements, Carrie is known for her vibrant personality and commitment to community engagement. She thrives on collaborating with local businesses and enjoys being an integral part of the community’s growth and development. Her blend of industry expertise, marketing acumen, and genuine passion for people makes her an invaluable asset to Cherry Grove Automotive and the broader North Myrtle Beach, Cherry Grove and Little River communities.
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Questions?
Please feel free to contact us-843-249-6563
-Our Techs-
Dedication. Expertise. Passion.
Jeff Davis
Master Technician
A Master Technician with over 40 years of hands-on experience, Jeff Davis is a pillar of expertise in the world of automotive repair and maintenance. A GM Certified Technician, Jeff has dedicated his career to mastering the intricacies of Chevrolet and GM vehicles, transforming them into road-ready masterpieces. His profound passion for automobiles is evident in every project he undertakes! he loves working on Chevy’s and he has a soft spot for classic models, especially the iconic '69 Camaro.
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Hailing from Florence, SC, Jeff's roots in the community run deep. His commitment to quality and excellence has earned him a stellar reputation among local car enthusiasts and everyday drivers alike. Whether you're seeking routine maintenance or a complex repair, Jeff's unparalleled skills and dedication ensure your vehicle is in the best hands.
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Kurt Elsner
Automotive
Technician
Kurt brings a diverse and dynamic background to Cherry Grove Automotive. Having lived all over the country, Kurt's experience in the automotive industry is as varied as the landscapes he's called home. He has worked for several different vehicle manufacturers, gaining invaluable insights and expertise across a range of automotive brands and technologies.
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A few years ago, Kurt settled in the North Myrtle Beach area, where he now channels his extensive knowledge and passion for vehicles into providing exceptional service at Cherry Grove Automotive. Kurt's commitment to excellence and his friendly, approachable demeanor make him a favorite among our clients.
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Whether you're in for routine maintenance or seeking guidance on complex repairs, Kurt is here to ensure your vehicle receives the highest quality care. Visit Cherry Grove Automotive today and experience the difference that Kurt's expertise can make for your vehicle​
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Jessy Bos
Automotive Technician
Jessy has been a dedicated professional in the automotive industry since 2010. With a passion for all things on four wheels, she has honed her expertise working on iconic brands such as Chevrolet, GM, Dodge, and Jeep. Jessy’s favorite vehicle is the classic K5 Blazer, a testament to her love for both rugged durability and timeless design.
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Hailing from East Hampton, New York, Jessy brings a unique blend of small-town charm and big-city skill to every project she undertakes. Whether she's under the hood or behind the wheel, her commitment to quality and excellence shines through. Jessy is not just a mechanic; she is a true automotive aficionado who turns every job into a masterpiece!​​
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Bill
Weinle
Automotive technician
Bill Weinle has been in the automotive industry for over 20 years, bringing a wealth of experience and knowledge to Cherry Grove Automotive. Passionate about vehicles and vehicle repair, Bill's dedication to excellence is evident in every project he undertakes. Most recently, Bill honed his skills at Chevrolet, where he developed a reputation for his meticulous attention to detail and unwavering commitment to customer satisfaction.
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Now, as a valued member of the Cherry Grove Automotive team, Bill Weinle is excited to serve our clients with the same high standards and expertise. Whether it's routine maintenance or complex repairs, you can trust Bill to ensure your vehicle runs smoothly and safely on the road.
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At Cherry Grove Automotive, we are thrilled to have Bill Weinle on board, where his passion for vehicles and dedication to quality continue to make a positive impact. Come visit us today and experience the expert care Bill and the rest of our team provide!
John Comiskey
Oil Change Tech
With over eight years of dedicated experience in the automotive industry, John Cominsky stands as a pillar of reliability and expertise at our service center. Known for his meticulous attention to detail and unwavering commitment to customer satisfaction, John has become our go-to specialist for all oil change services.
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John's passion for automobiles began at a young age, and he has honed his skills through continuous learning and hands-on experience. His deep understanding of engine mechanics and lubrication systems ensures that every oil change is performed with precision and care, keeping your vehicle running smoothly and efficiently.
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Customers appreciate John's friendly demeanor and his ability to explain technical details in an easy-to-understand manner. Whether you're a seasoned car enthusiast or someone who just wants to keep their vehicle in top shape, John is here to provide you with the best service possible.
Dustin Lee
Automotive
Technician
Dustin, a seasoned professional with 15 years of experience in automotive repair, is a master of his craft. Hailing from Winchendon, Massachusetts, Dustin has carved out a niche for himself in the world of aftermarket modifications and suspension enhancements. His passion for transforming vehicles and pushing the boundaries of their performance capabilities is evident in every project he undertakes.
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As a Master ASE Certified technician in diesel repair, Dustin’s expertise is both broad and deep. His favorite vehicle is the LB7 Duramax, a testament to his love for powerful, high-performance engines. Whether it's fine-tuning a truck's suspension for optimal off-road handling or upgrading a diesel engine for maximum output, Dustin's precision and dedication ensure that each vehicle he touches reaches its full potential.
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Beyond the garage, Dustin is known for his friendly demeanor and willingness to share his knowledge with fellow enthusiasts and customers alike. His commitment to excellence and continuous learning has made him a respected figure at Cherry Grove Automotive. For Dustin, every car is an opportunity to innovate, improve, and inspire, reflecting his lifelong dedication to the art and science of automotive repair.
Eddie
Dudrow
Automotive
Technician
Dustin, a seasoned professional with 15 years of experience in automotive repair, is a master of his craft. Hailing from Winchendon, Massachusetts, Dustin has carved out a niche for himself in the world of aftermarket modifications and suspension enhancements. His passion for transforming vehicles and pushing the boundaries of their performance capabilities is evident in every project he undertakes.
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As a Master ASE Certified technician in diesel repair, Dustin’s expertise is both broad and deep. His favorite vehicle is the LB7 Duramax, a testament to his love for powerful, high-performance engines. Whether it's fine-tuning a truck's suspension for optimal off-road handling or upgrading a diesel engine for maximum output, Dustin's precision and dedication ensure that each vehicle he touches reaches its full potential.
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Beyond the garage, Dustin is known for his friendly demeanor and willingness to share his knowledge with fellow enthusiasts and customers alike. His commitment to excellence and continuous learning has made him a respected figure at Cherry Grove Automotive. For Dustin, every car is an opportunity to innovate, improve, and inspire, reflecting his lifelong dedication to the art and science of automotive repair.
Expert Mechanics
Why Choose us?
Our team of expert mechanics are highly skilled and experienced in servicing a wide range of vehicles. Whether you drive a car, truck, or SUV, we have the knowledge and expertise to provide top-notch service and repairs. Trust us to keep your vehicle running smoothly and efficiently.
Quality Service
At Cherry Grove Automotive, we pride ourselves on providing quality service that meets national standards. Our technicians undergo regular training to stay up-to-date with the latest advancements in automotive technology. Rest assured, your vehicle will receive the highest level of care and attention.
Timely Repairs
We understand the importance of getting your vehicle back on the road as quickly as possible. That's why we guarantee timely repairs. If we don't deliver your vehicle on time, we'll refund your money. You can count on us to prioritize your repairs and minimize any inconvenience.
Local Expertise
As a locally owned and operated automotive shop, we have a deep understanding of the unique needs of our community. We take pride in serving our neighbors and providing personalized attention to each customer. When you choose Cherry Grove Automotive, you're supporting a local business that cares about your satisfaction.