A New Year at Cherry Grove Automotive
- Cherry Grove Automotive
- Jan 5
- 6 min read
As we step into a new year, all of us at Cherry Grove Automotive want to take a moment to say thank you. Thank you to our longtime customers who trust us year after year and thank you to those we may not have seen in a while. If it has been some time since your last visit, we would truly love to see you again. Life gets busy, schedules change, and vehicles rack up miles faster than anyone expects. Our doors are always open, and our team is ready when you are.
A new year is a natural checkpoint. It is when many people reset routines, review priorities, and make plans to take better care of the things that matter. Your vehicle deserves a spot on that list. Regular maintenance is one of the simplest ways to avoid stress, unexpected breakdowns, and costly repairs down the road. It also helps keep you, your passengers, and everyone else on the road safer.
Our New Year’s resolution is simple and direct. We will continue working every day to be the top-rated neighborhood auto repair shop serving North Myrtle Beach, Little River, Longs, and the surrounding communities. That goal guides every recommendation we make and every repair we complete.
Why Regular Maintenance Still Matters
Modern vehicles are more advanced than ever. They are packed with sensors, onboard computers, and warning systems designed to keep you informed. What has not changed is the importance of routine care. Oil breaks down over time. Fluids degrade. Filters clog. Belts, hoses, and brakes wear gradually, often without obvious symptoms until something fails.
Regular maintenance gives us the chance to catch small issues early. A worn belt or leaking hose addressed now can prevent a breakdown later. A simple inspection can reveal uneven tire wear, weak batteries, or low fluids before they cause trouble. Maintenance is not about selling repairs you do not need. It is about protecting the vehicle you rely on every day.
For drivers who plan to keep their vehicles for the long haul, regular maintenance is one of the smartest ways to get your money’s worth out of what you already own. For many people, buying a new vehicle right now is not exactly appealing. Prices are high, interest rates are unpredictable, and waiting for the market to level out makes sense. Taking care of your current vehicle can help you avoid surprise car shopping, which almost no one enjoys.
If a new vehicle is on the horizon, maintenance still matters. We report all qualifying vehicle services and repairs to Carfax, which helps keep your service history organized and visible. That record can support resale or trade-in value and gives buyers confidence that the vehicle has been properly cared for. If you are selling your vehicle privately, you can log into your Carfax account and print a service history report to share with potential buyers.
To keep those records accurate, make sure we have your correct email address and telephone number when dropping off your vehicle for service. That small detail helps ensure your maintenance history is properly recorded and easy to access when you need it.
Chilly Mornings & Tire Pressure = The TPMS Light
Even along the coast, temperature changes matter. When the temperature drops, so does tire pressure. It is basic physics. For every ten-degree drop in temperature, tire pressure can decrease by about one PSI. That may not sound like much, but it adds up quickly.
This is one of the most common reasons drivers see their TPMS light come on during cooler months. The Tire Pressure Monitoring System is doing exactly what it is designed to do. It is alerting you that one or more tires are below the recommended pressure. Driving on underinflated tires can affect handling, braking, and fuel economy. It can also lead to uneven tire wear over time.
If your TPMS light is on, do not ignore it. Stop by or give us a call. We are happy to check and adjust your tire pressure and make sure there is not a slow leak or other issue. It is a quick visit that can save you from bigger problems later. Proper tire pressure also helps your tires last longer, which saves money over time.
Seasonal Specials Are on the Way
As the year unfolds, we will be rolling out seasonal service specials. These are designed around real driving conditions and real maintenance needs, not gimmicks. Whether it is air conditioning checks before summer heat sets in or inspections ahead of heavy travel seasons, our goal is to help you plan ahead instead of reacting to problems.
Keep an eye on our website, social media and local listings for announcements. Seasonal maintenance helps spread costs out over time and reduces the chance of surprise repairs. It is another way we look out for our customers and our community.
Repair Turnaround Times and How We Keep Them Moving
We are often asked how long a repair will take. The honest answer is that turnaround times depend on the type of repair and the parts required. Some services can be completed the same day. Others take more time due to diagnostic steps or part availability.
One advantage we are proud of is our local sourcing. We primarily work with nearby parts suppliers, including NAPA Auto Parts locations in Little River on Sea Mountain Highway and in North Myrtle Beach on Highway 17. Local sourcing means fewer shipping delays and faster access to the parts we need most often. It also means we are supporting other local businesses at the same time.
Our business is your business. When you choose Cherry Grove Automotive, you are supporting a local shop that reinvests in the community it serves. That matters to us, and we know it matters to many of our customers as well.
Did you know that Cherry Grove Automotive is a
Napa Gold Certified Repair facility?
What does it mean to be a Napa Gold Certified shop? Many drivers have heard the term but are not sure what it really means. Cherry Grove Automotive is a NAPA Gold Certified shop, and that certification comes with real benefits for you.
NAPA Gold Certification means our shop meets strict standards for training, equipment, and customer service. It also means that many of the parts we use are backed by a nationwide limited repair warranty. Yes, nationwide. If you are traveling and have an issue related to a covered repair, that warranty follows you. That is peace of mind you can take on the road.
This partnership allows us to stand behind our work with confidence. It is another layer of protection for our customers and one more reason people trust us with their vehicles.
Honoring Veterans Through Service
One of the highlights of last year was our Veterans Day free oil change event. With the support of David Canipe, president of the North Myrtle Beach area NAPA Auto Parts stores, and his generous donation, we were able to honor more veterans than ever before. That support made a real difference, and we are sincerely grateful for his commitment to our local community and to those who have served.
The response from our veterans was overwhelming in the best way. The gratitude truly went both ways. It was an honor for our team to give back, even in a small way, to the men and women who have given so much.
Events like this remind us why we do what we do. Auto repair is our profession, but community matters deeply to us. Supporting veterans, local families, and our neighbors is not something we schedule once a year, it is part of who we are.
Looking Ahead
As we move through the year, our focus remains steady. Honest recommendations. Skilled repairs. Clear communication. Respect for your time and your budget. Whether you need routine maintenance, help with a warning light, or a more involved repair, our team is here to help.
If we have not seen your vehicle in awhile, now is a great time to call and get on the schedule. If you are a regular, thank you for continuing to trust us. We look forward to another year of keeping our community safely on the road.
If your TPMS light is on, your vehicle is due for service, or you simply have a question, give us a call at 843-249-6563 or stop in. Cherry Grove Automotive is here for North Myrtle Beach, Little River, Longs, and the surrounding areas. We are ready when you are. See you soon!
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